Chapter 01 / 07
OBJECTIVE
What QUAN is for. Five objectives, and one rule about the work we take.
Objectives are the decisions made before a brief arrives. They are what a client is actually hiring when they hire us.
Five objectives
What the work is measured against
Not a mission statement. A list we can be checked against, project by project.
- 1
Carry the philosophy forward
The principles that made good objects — patience, restraint, respect for the person using them — applied to software.
- 2
Spread quality through craft
Craft is the purest way to transfer quality. Each project sets a standard rather than following one.
- 3
Own a point of view
Every piece of work should be recognisably ours: the values, the style, the way the problem was framed.
- 4
Minimalism with uniqueness
One craft per domain. Each project uncluttered, purposeful, and unlike the last.
- 5
Quality from the atomic level
From the first sketch to the last error message: fresh, obsessive, uncompromising.
The rule
How we choose
We choose what we do. We are not driven by incentives or rewards.
If your vision inspires us, we contribute wholeheartedly — not for the fee, but for the obsession of building it. If it does not, we say so early and save us both the year.